{% load i18n %}
{% trans "For this part of the project, you will choose a brand or product within the travel industry (airline, hospitality, etc...), and you'll create an SEM campaign for it." %}
{% trans "Step" %} 1:
{% trans 'State your campaign objective' %}
{% trans "Step" %} 2:
{% trans 'Identify 5 Key terms using Google Trends and justify why you selected those specific terms in 2 to 3 sentences. Some things to keep in mind when selecting key terms include:' %}
{% trans "Step" %} 3:
{% trans 'Next, use Google Keyword Planner to create a list of 5 keywords and justify in 2 to 3 sentences why you think these keywords should be in your campaign. The questions to keep in mind now are: Do they have enough search volume?, Do they match your campaign objective?, Is the max CPC reasonable?' %}
{% trans "Evaluate the performance of a Google Search campaign based on the data provided. Consider the following:" %}
{% trans "Which ad types perform better?" %}
{% trans "Which keywords should be paused?" %}
{% trans "Which should receive more budget?" %}
{% trans 'Suggest 5 optimizations to help the campaign perform better and meet the goals. Add your optimization suggestions and the justification for them in the appropriate tab.' %}